A website is not a purchase, it is a piece of equipment. Left alone, plugins go stale, certificates expire, backups silently stop running and one morning the site is offline or defaced. The question is not whether to maintain it, but whether you do it yourself or pay someone.

What a proper AMC includes

Software updates, tested

Core, plugins and themes updated on a schedule, on a staging copy first where the site is business-critical. 'Auto-update everything and hope' is how sites break on a Friday evening.

Off-site backups you can actually restore

Daily database and weekly file backups stored somewhere other than your hosting account, with a restore tested at least once. An untested backup is a belief, not a safeguard.

Security monitoring

Firewall rules, malware scanning, login hardening, and someone who notices within hours rather than when a customer calls to say Google is warning about your site.

Uptime monitoring

Checks every few minutes with an alert to a human. Most owners discover downtime far too late.

Performance checks

Core Web Vitals reviewed quarterly. Sites get slower over time as content and scripts accumulate — that drift is invisible unless someone measures it.

Small content changes

A sensible allowance of hours each month for price updates, new photos, a fresh service or a seasonal banner. This is the part clients use most and value most.

SSL, domain and renewals

Tracked and renewed before expiry. An expired domain is the one failure that can genuinely cost you the business.

What it should cost

For a standard business website in India, expect a monthly figure comparable to a mobile phone plan rather than a salary. E-commerce and high-traffic sites cost more, because there is more to watch. Anything advertised as maintenance for a token annual fee usually means an automated plugin updater and nothing else.

What to check before signing

  • Where are backups stored, and how quickly can they be restored?
  • What is the response time for a site-down emergency?
  • How many content-change hours are included, and do they roll over?
  • Do you get a monthly report, or silence?
  • Do you retain full access to your hosting, domain and code?

That last point matters more than any other. If a maintenance provider will not give you administrative access to assets you paid for, that is not a service arrangement, it is a hostage situation.

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